Software Planning 3 min read
How to plan a custom software project before development begins
A practical guide to scoping business workflows, features, priorities, and delivery expectations before software work starts.
Read guidePractical guides for planning digital work
Short, specific guides on scoping software, preparing for a redesign and getting a site search-ready. Written to be useful whether or not you work with us.
About these guides
Written for decision makers
No jargon for its own sake. Each guide is meant to be useful whether or not you hire us.
Based on delivered work
The guidance reflects how projects actually go, including the parts that are awkward.
Free to use
No email gate. If a guide helps you brief another supplier well, that is a good outcome.
Guides and checklists
Each one covers a decision you will need to make before or during a project.
Website Strategy 3 min read
What businesses should prepare before a website redesign
A focused checklist for clarifying goals, content, user journeys, SEO needs, and launch readiness before redesign work begins.
Read guide SEO Readiness 3 min read
How to make a business website ready for SEO, GEO and AEO
A simple breakdown of the structural, technical, and content signals that help a new website perform better in search.
Read guideNeed more than a guide?
Get an answer specific to your situation
A guide covers the general case. If you want a view on your own project, a short conversation is usually faster.